Business Goals & Features
Based on the research and analysis conducted, and taking into account the business requirements and objectives, I have created a feature blueprint designed to drive success. This blueprint outlines the key features and functionalities that will be incorporated into the project to meet the needs of the business and its users.
Business Goal
Elite Property Law aims to establish itself as a prominent player in Brisbane's property consulting market and increase its market share by leveraging its first website to attract new clients, enhance brand visibility, and ultimately drive business growth and profitability.
User Goal
Users like Selina Musa, David Holden, and Helena Smith seek a trustworthy and reliable property consulting firm that can provide valuable insights, transparent pricing, and expert guidance tailored to their specific needs. They visit Elite Property Law's website with the goal of accessing essential information about services and pricing, gaining confidence in the firm's capabilities, and ultimately making informed decisions about engaging its services.
Common Coal
Both Elite Property Law and its users share the common goal of establishing mutually beneficial relationships built on trust, transparency, and professionalism. Elite Property Law aims to fulfil the needs and expectations of its users by providing transparent pricing, valuable insights, and exceptional service. Meanwhile, users seek a reputable and reliable partner to guide them through their property-related endeavours and achieve their goals effectively.
Technical Requirement
Responsive Design: Ensure the website is accessible and user-friendly across various devices and screen sizes to accommodate users accessing the site from desktops, laptops, tablets, and smartphones.
Secure Hosting: Utilise secure hosting services to protect users' personal information and ensure data privacy and confidentiality.
Content Management System (CMS): Implement a CMS platform that allows easy content updates and maintenance, enabling Elite Property Law to keep the website current with the latest information and offerings.
Search Engine Optimisation (SEO): Optimise the website's content, metadata, and structure to improve its visibility and ranking on search engine results pages, enhancing its discoverability by potential clients.
Analytics Integration: Integrate analytics tools to track website traffic, user behaviour, and conversion rates, enabling Elite Property Law to gain insights into user engagement and optimise the website for better performance and user experience over time.
User Insighs
All three user personas, Selina Musa, Helena Smith, and David Holden, share a common need for access to comprehensive and up-to-date information about the local property market in Brisbane. They seek platforms that offer valuable insights, transparent pricing, and expert guidance tailored to their specific roles and objectives. Additionally, they value networking opportunities and professional development within the real estate industry, indicating a desire for a platform that fosters connections and provides educational resources.
Problem Statement
Despite their expertise and experience in the property sector, Selina, Helena, and David face challenges in accessing timely and reliable information about local property market trends, investment strategies, and networking opportunities in Brisbane. The absence of a centralised platform that caters to their diverse needs leaves them searching through disparate sources for information, hindering their ability to make informed decisions and maximise their professional potential.
Feature Prioritisation Matrix
The Feature Prioritisation Matrix underlines the significance of different features according to the needs and preferences of Selina Musa, Helena Smith, and David Holden. Key aspects such as Local Market Insights, Transparent Pricing, and Expert Guidance are highly valued across all personas, emphasising the importance of having access to accurate and pertinent information about the local property market. Networking Opportunities and Professional Development are also given high priority, reflecting the personas' interest in platforms that facilitate networking and offer educational resources within the real estate sector. Moreover, Real-Time Updates are considered essential, indicating the personas' preference for platforms that provide timely information to stay updated on market trends and opportunities. This matrix acts as a roadmap for developing a platform that caters to the diverse needs of property professionals in Brisbane, ensuring that crucial features are prioritised to improve user experience and meet user expectations.
